🟡Expan'Africa podcast / episode 19: The Importance of Marketing in Export Strategy

✨ When exporting, marketing isn't optional; it's a strategic lever.

In this new episode of L’essentiel Afrique, we discuss the importance of marketing in export strategy: adapting your offering, understanding target markets, and activating the right channels to succeed internationally.

🌍 Marketing is your products' passport to success beyond borders.

🎧 Listen to the episode:

🟢 YouTube: https://shorturl.at/hDIKR

🟢 Spotify: https://shorturl.at/PkNbo

🟢 Apple Podcasts: https://shorturl.at/2NDGJ

The first cohort of Expan’Africa is supported by the Qawafel project, funded by the AFD (French Development Agency) and implemented by Expertise France.